For 13 years I was the co-editor and partner of journalist Helio Hara in the
S/N magazine, which emerged trying to fill a void that we assumed existed in mainstream publications, which, in our view, restricted the creative space of photographers and/or image creation teams. The idea was to find a theme, choose a graphic designer for each edition and promote unlikely encounters. We defined ourselves as an encounter arena. The magazine was plural, a visual show and a milestone in graphic excellence.
It became a collector's dream and a desire for creators who always wanted to collaborate. And they did not make any money for it. Muses like Gisele Bündchen, Carol Trentini, Raquel Zimmermann, Camila Pitanga and Ana Claudia Michels accepted being on the covers for the pure pleasure of appearing on it. Designers followed one another, making each edition an object in itself, very different from the previous one. Over time, due to the complicated logistics of changing teams at each issue, we settled on designer Edu Hirama, who brought in new collaborators and gave the face of S/N in the last years of its existence. And thanks to Ricardo Feldman's commercial work, we lasted all this time. From my point of view, it was a great relief to be able to work for myself, I was my client, I invented editorials and covers and invited people to collaborate.
Circulation was low because we didn't have the resources for a good distribution.
We did it guerrilla style, we took them to newsstands and bookstores. This whole process was very rewarding. We made 2 a
year, and towards the end only one annual edition. We stopped at the peak.